Final Blog Post

Power and who has it is an interesting subversive thread on "America's Next Top Model." Never overt, as little is on the show, the concept of empowerment has taken a curious turn in this era of models, reality TV, and scantily-clad celebrities. Where it seems as if empowerment in the past had to do with proving oneself as being more than a sex object, empowerment on ANTM seems to come from being this very thing.

Many of the women on the show are portrayed as having low self-esteem, exhibiting signs like mumbling at panel and putting themselves down when they see photos of themselves. Tyra and her panel of judges often critique those who lack confidence, telling them that no one will book a model who doesn't even believe in herself.

Sounds motivational, right? However, the only means the panel comes up with for raising this self-esteem is by pointing out their ultimate asset: their attractiveness, the very culprit that started the vicious cycle of low confidence. Tyra and co. reassure the model, telling her that they see a beautiful girl in front of them, one who should be proud and confident of her beauty, as if looks are the key to cultivating and maintaining positive body-image. These models often seem to believe that controlling their weight and beauty are the only tangibles they have in their unstable world. As Jean Kilbourne wrote in "The More You Subtract the More You Add" "Cultivating a thinner body offers some hope of control and success to a young woman with a poor self-image and overwhelming personal problems that have no easy solutions" (Dines 260).

So how do these young women empower themselves? By embracing their status as a sex symbol, and ultimately a sex object. As Natalie Nichols wrote in a recent article for CityBeat, shows like ANTM "perpetuate the notion that a woman's hotness is directly related to the amount of 'power' she has. As though the best power women can hope to wield is sexual sway over men" (Nichols). This notion of empowerment through taking control of one's sexuality is not a new one. However, there is a fine line between flouting gender norms and reinforcing them by becoming little more than "empowered" eye candy. In addition, one's empowerment can be another's debasement, by enforcing the idea that beauty and hyper-sexuality equals autonomy and independence, bringing to mind the Spice Girls' somewhat hypocritical "Girl Power" motto of the late 90's, which seemed to suggest that Union Jack hot pants and female empowerment went hand in hand.

Furthermore, Tyra often seems to relish in breaking these girls spirits even more, forcing them to re-live often traumatic incidents in laughable therapy-esque sessions that have caused many Tyra detractors to call her "Typrah" for her seeming emulation of Oprah Winfrey. Every year, there are girls who have led hard lives and experienced the unthinkable, from having children at a very young age, to having home destroyed by Hurricane Katrina, like contestant Wendy, to having lived through a plane crash at age 8 by lying under her mother's dead body for warmth, like Meagan (I'm not making that up). Tyra makes the models explain and often re-live these painful memories, often while they cry, all for the sake of "empowerment," which seems strikingly similar to "ratings." This belief that revealing secrets and hardships to virtual strangers, in front of a camera crew, seems contradictory to the more traditional definition of empowerment, and seems more akin to the kind of exploitation that is all too common in this age of Dr. Phil.

Blog Buddy Work Part 2

Hey Erin!
You've done a really great job on your blog so far. Your last post about motherhood and modeling especially stood out to me. Your analysis was strong, clear, and thought-provoking, and you integrated quotes into your writing very well as evidence to support your claims. I like how you seamlessly use quotes from both the show itself and course readings, so you could try including those in your final presentation.All of your posts have been clearly related to "America's Next Top Model" and it's clear that you're interested in the show. This show was a good choice for your blog topic because you've had plenty to say about femininity, masculinity, hegemony, and other issues related to gender. Your posts are always on topic and they are easy to follow, and your analyses are in-depth and complete. You used different course readings in each post and you also did a great job of finding other outside sources to further support your claims. None of your quotes were repetitive or forced; they all fit perfectly with the theme of the post, especially in your collage post. You explained Linnea Due's point of view, but then you also incorporated your own ideas while referring back to her piece. I thought it was great how you included pictures with your posts because they add interest and give the reader a visual connection to ANTM. You're also great at recapping the episodes you discuss in your posts. I've only seen one or two episodes, but you give enough background information for me (and anyone else) to understand your points. I honestly don't know what you could improve on -- you keep bringing new ideas/analyses to your blog and you're doing a great job!

Blog Buddy Work with Devon M, author of "Beauty and the Geek"

1. Where has your Blog buddy shown strong analytical work (be specific—is it a particular post, a type of analysis, a site for analysis that seemed to click more so than others, etc)?
2. How could your Blog buddy use this strength for the final Blog post and presentation?
3. Think about the following statements in relation to your Blog buddy’s Blog and then provide feedback on each area (constructive praise/criticism):
The Blog is on a topic that has been clearly evident in the Blog posts throughout the semester
The Blog is on a topic that seems to interest my Blog buddy
My Blog buddy’s topic is one that has produced a good set of posts that were analytical used gender as a primary category of analysis
The posts make analytical arguments. The posts are understandable and each post logically outlines and supports the argument presented. The posts were clear, provided insight, evidence, and analysis to connect the topic with the assignment for each of the posts
The sources cited in each post are relevant to the topic and help to aid the understanding of the argument and/or assisted in proving the argument.
The quotes used illustrate a broad range of course readings throughout the semester.
The quotes were clear and succinct; additionally, the material was presented so that I could differentiate the Blog buddy’s ideas from that of the author cited.
4. Finally, complete the following:
I thought it was great when you...
I found it confusing when you…
You’re really great at…
I wish you could focus (more) on/alter/edit/explain/expand on/etc these three things…
(Basically, when you read the Blog posts, what do you wish your buddy had done differently, more of, etc?)

Of Moms and Models

Stereotypical notions of modeling and mothers seem quite opposite. Models are often seen as vain, vapid toothpicks, content to chain-smoke and saunter down a runway every once in a while, while the word "mother" connotates a warm and nurturing woman, one who is perhaps a bit frumpy and sexually neutral in the eyes of the media that create this image.


Therefore, it is easy to understand how the concept of motherhood is met with mixed signals on America's Next Top Model. Almost every season there has been at least one contestant with a child; this season there are at least 3 that have divulged this aspect of their life.


The first reaction these girls receive is what I'd like to call the "MILF" treatment, as they are congratulated and drooled over their sexiness and beauty, traits that are apparently alien to most mothers. Tyra Banks and her judging panel did so with this season's Renee at a judging panel, as they commented on her rock hard abs after having a baby seven months earlier. These subtle comments reinforce the exceptionalism of these women: they are hot moms, able to fit into a size zero or two after giving birth, a concept that seems alien to modern-day schemas of soccer moms in sweatshirts and short hair.


Second, the women on the show who are mothers suffer at the hands of the other, childless women, who often throw barbed comments their way. "Noelle talks constantly about her child, 24/7. Okay. We got it. You have a kid. Next," said Brittany in season 4. Many other contestants follow in the same vein, rolling their eyes and making gagging motions as one of their fellow contestants talks about her child. Many of the women on this show are young, ranging from around 17-25, with the average age of motherhood falling around age 28. It may be that for these young girls, motherhood is still a distant thought, but their judgments regarding the young mothers on the show suggest a deeper and possibly more disturbing animosity, as they often call into question the fitness of the mothers.


"If I had a baby, I'd be home with him, not here," is a common refrain for many of the models, as if mothers had not worked outside the home for years. Granted, a reality TV show is not exactly work, but the aversion to a working mother is very much palpable. As Norma Coates writes in her article "Moms Don't Rock: The Popular Demonization of Courtney Love," "These excerpts also implicitly critique peripatetic mothers, who wander away from a stable home base with or without their children. The most extreme conclusion one may draw from them is that Mother should stay at home all of the time, providing a stable and safe haven for her child, an embodiment of 'conservative' family values" (Coates 9). The models on the show exhibit this viewpoint perfectly as they buy into archetypes of what a "good" mother is, and how she should act. As one of my previous posts points out, the content of this show is not all mindless guilty pleasure silliness. The feelings and viewpoints surrounding motherhood on ANTM are not so far off from what society says as well, requiring a closer scope at what may at first appear to be pure, unadulterated fluff.

More Than Fluff

I found this blog post, from Jennifer L. Pozner at the Huffington Post blog, and I thought it was a great spin on what we've discussed in class concerning reality TV, and the dismissal of it as mere harmless fluff by many. As Pozner argues, this mindset is dangerous and refuses to acknowledge the reality TV's insidious presence and influence over popular culture. This is just an excerpt, visit the link for the entire post.


The "beautiful corpses" episode of Top Model (a series that traffics in bottom-feeder humiliation, objectification and degradation of women in the name of fashion, fun and beauty for the deep profit of integrated marketers such as Cover Girl and Seventeen magazine) serves as sharp reminder that what millions of reality TV viewers believe is harmless fluff... is anything but. ANTM is less a "guilty pleasure," as TV Guide and infotainment shows have called it, than it is a cynical CW cashcow guilty of making product placers, and Tyra Banks, rich at the expense of not only the self-esteem of the few hungry (in every sense) young strivers appearing in the modeling competition, but of the millions of girls and women, boys and men, who watch the show uncritically, learning that unhealthily underweight, Brazilian-waxed waifs can only achieve the ultimate in beauty when they appear to be erotically, provocatively maimed and murdered (as they were this week), self-abusive (as when models were made to pose as bulimics mid-purge last season), corpses (as they were during a prior season when the challenge involved posing in caskets lowered into open graves in a cemetery).


Some of what deserves deconstruction is subtle -- say, the way adult women in reality TV are constantly infantilized, only called "girls" regardless of age, never referred to as "women" -- but much of what passes for entertainment in this genre couldn't be more a more blatant nexus of the worst of the ad industry's long-held hostility toward women coupled with corporate media's ever-present pursuit of the almighty dollar. This misogyny has been manifesting itself in print for years as advertising's fetishization of images of beautifully beaten, raped, drugged, tortured and murdered girls... today, advertisers are advancing these same backwards notions in 3-D, in the name of "reality," their product placement bucks allowing them to influence and sometimes even control the dialog, sets, themes and plotlines of primetime's most popular "unscripted" programs.

ANTM Parody

Take a Walk on the Wild Side

Although some may scoff at the idea that a reality TV show like "America's Next Top Model" can be used as a social critique and instrument for analysis, the show does provide many examples crucial to the domain of pop culture and gender.


Let's contrast last week and this week's episodes as experiments in hegemony and counter-hegemony. "Hegemony is the power or dominance that one social group holds over others," writes James Lull in his piece "Hegemony" (Lull 61). ANTM can often be a prime example of the powers of hegemony at work, with its insistence on the models to become objects of pure femininity and beauty. Last week, the girls posed in a photoshoot where they portrayed dead women, each photo grislier than the last, with models looking as if they had been shot, strangled, or stabbed. Who knew a gunshot wound could look so fierce?



This form of hegemony supports the popularity and power of the media in showing the classic female stereotype: the woman in peril. Shows like "Law and Order: SVU" and "CSI" are famous for showing viewers image after shocking image of women who have been raped, beaten, and killed. In a media atmosphere run mainly by males, this trend toward sexploitation seems to be rising, even gaining support from ANTM, which is produced by Tyra Banks, obviously a woman herself. Jeffrey Sconce, professor of media at Northwester University, commented on this in an Entertainment Weekly article "Femmes Fatal." http://www.ew.com/ew/article/0,,1087860,00.html ''Since the American broadcasting system has more restrictions against sexuality, you can get away more with amplifying violence than you can with amplifying sexuality. It results in this weird sadistic element. Putting women in these sexual situations is a backdoor way of getting more flesh in" (Armstrong, Katz 1).



However, this week's episode seemed to turn hegemony and gender stereotypes on its head as the girls were made-over as men in a photoshoot where they posed with men made to look like women. This is a huge departure from last week's decidedly stereotypical and possibly even harmful attitude towards violence against women, as the girls seemed to become empowered by the gender-bending the shoot required. The girls giggled over their fake beards and short hair, and generally seemed to have fun and enjoy the look of their revamped gender, after weeks of posing in skimpy clothes, or in the case of one shoot, no clothes at all. Despite the negative images from the previous week, in this episode the focus seemed to be on reimagining and rethinking gender in a positive and fun light, without a whiff of the exploitation from the dead-girl photo shoot. In this context, the ideals of counter-hegemony are at work, as no one would expect to see these beautiful girls sporting stubble and leather jackets, a curious twist on the usual model or "Vogue" schema.

Collage

This collage is based on the reading "Growing up Hidden" by Linnea Due, one woman's story of her attempt to hide her homosexuality by acting like a "normal," meaning heterosexual, girl. "I dropped out of the athletics I loved, wore nylons and makeup, carried my books in front of me, shortened my stride. I developed an imperious persona to go along with my new look and pretended an interest in boys," Linnea wrote (Linnea 154). Shows like America's Next Top Model propagate these stereotypes of femininity and hetero-normativity, making young girls believe that a "real" woman should be statuesque, thin, have flowing hair, wear flawless makeup, and of course, straight. Every season, there is a sexy photo shoot involving the models posing provocatively with men, as the above photos demonstrate. In season two, there was a photo shoot involving the girls to pose in nude pairs, but the lesbian dimensions were barely explored and only mentioned in regards to male titillation.

There have been lesbian contestants, like Ebony from season 1, Kim from season 5, who is shown above kissing another contestant, and Michelle, from season 4, among others. While they offer valuable exposure and contrast to more mainstream notions of femininity and sexuality, their sexual orientation is often exploited for dramatic purposes, or they are divided into stereotypical lesbian molds, which the pop art in the collage skewers. These contestants are told they are too masculine and need to work on being "girly." They fit neatly into stereotypes like the lesbian basketball player or the tomboy, and one is even an amateur wrestler, a career for which she is mocked, due to its masculine overtones. Girls like Linnea, who feel the need to keep their sexuality secret, are presented with conflicting views from ANTM. On one hand, the show does give valuable face time to lesbians, a group marginalized by the media. On the other, the show promotes societal ideals of heterosexuality and too often relies in well-worn sexual stereotypes.

Health vs. Politics: A lose-lose situation

The Dr. Susan Wood lecture last Wednesday proved a study in the dangers of allowing politics to seep into the medical field. As the head of Women's Health at the FDA, Dr. Wood resigned over this encroachment after the controversy over the Plan B emergecny contraceptive pill resulted in its failure to gain full over-the-counter approval for all age groups. Currently, those 18 and older can purchase it OTC, a decision that was made only this past August after intense lobbying by women's groups and various legislators.

The FDA's postponement of this approval was in no manner due to any concerns over health or safety, but rather political pressure from certain groups who disagreed with the concept of emergency contraception, not to mention readily available EC, which could be purchased by anyone, of any age. Thus, a decision which should have been rooted solely in science and straigth facts was polluted by a political issue that should have had no bearing on the FDA.

Now, it seems as if everything from global warming to cancer vaccines contains political connotation. The Gardasil vaccine for HPV is a prime example of this. Proven to prevent ovarian cancer, a particularly deadly form, Gardasil promises to afford protection from cancer-causing strains of HPV for girls and women age 9-26. Despite the simple equation cancer=bad, Gardasil=good, much like the discussion around Plan B, opponents charge that this vaccine will promote promiscuity in young girls and teenagers.

Would critics be lobbying the "p" word if there was a vaccine preventing a similar STD in men? Is promiscuity only a threat to our nation's cache of young, virginal girls? It seems as if the classic male/female stud/slut dichotomy is at work here. As one absolutely ludicrous evangelist said, giving girls this vaccine would take the fear away from ovarian cancer, allowing them to indulge in more risky behaviors. Right. Because 9-year-olds should have the spector of Death floating over them.

It has become obvious that in the field of women's health, many people are not willing to step forward to best protect the interest of women. Instead of advocating medicine like Plan B, which could seriously reduce abortion and unplanned pregnancies, many are too consumed wringing their hands over its mistaken image as "the abortion pill" or the notion that teenagers will have more unprotected sex if they have easy access to EC. The facts are clear: Plan B is safe and effective. Gardasil is safe and effective. Would this much controversy surround a heart attack prevention pill? Of course not. Throw sex, gender, and medicine into the ring, however, and you've got yourself a good fight.

"Fierce is the New Fierce" on FourFour

One potential downside to the setup of this cycle is the positive angle -- the girls obviously were prompted during the semi-final round to talk about what they wanted to accomplish if they were to be selected for/win ANTM (Micheline, for example, wanted to show other tattooed girls that it's OK to look like that. She's really a saint, trying to raise confidence in the perpetually maligned inked youth of America). And then there's the philanthropy thing. But really, if the results are as hilarious as Whitney thinking that she can change the modeling industry's standards with her thick, curvy hands alone, or as hilarious as, uh, this...


Love your recaps! I can't wait until the inevitable episode where Tyra tells both Whitney and Diana that they are losing their personality, a la Tocarra, since in her world, plus-size girls have to have a "plus-size" personality. It's as if their sole reason for existence is to be the show's jolly, fat jester.

I'm giving them both only a few more weeks at most. As progressive as Tyra liks to think she is, I still think there's no way she'll let a plus-size girl win, or even go very far. Look at all the criticism Anchal got last year for not having a "runway" body, and she wasn't even considered plus-size. Stick-thin rules the runway, and the very little success the winners have anyway would be even less if the winner was one of the bigger girls.

Posted by: Erin March 08, 2007 at 09:49 AM